Providing Market Intelligence for 40 Years

In The News

Apple Watch mHealth functionality limited

Parks Associates expects Apple will sell between 15 million to 20 million Watch devices in 2015. The "wild card," notes the research firm, is potential demand in Asia, particularly in China, where Apple products have become very popular, writes analyst Harry Wang, in a blog post.

Vendors are scrambling to make headway in the mHealth wearables sector. Just last week, LG announced its first 4G LTE-enabled smartwatch wearable, called the LG Watch Urbane LTE. It features all the communication functions of a smartphone in a metal wristwatch form factor.

From the article "Apple Watch mHealth functionality limited" by Judy Mottl.

Previously In The News

OTT churn increases in US during pandemic

According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...