Providing Market Intelligence for 40 Years

In The News

Apple TV Upgrade: Upside Limited Without Content

Apple has been working for some time on a cable killer, and is looking to combine broadcast and select cable networks for a cheaper, better-looking bundle. But that isn’t the extent of the company’s content ambitions: As Variety reported exclusively, the company has even made overtures to execs in Hollywood about producing its own original programming, with the goal of building out a production unit that could one day churn out TV shows or even movies.

But no Apple originals are in the foreseeable future, and negotiations with networks to license channels have been slow-moving, forcing the company to postpone the launch of the service until some time in 2016.

Without that content infusion, Apple TV is just another box — and an expensive one: Numerous leaks point to a base model launch price of $149.

That’s significantly more than the competition, which already has been eating Apple’s lunch with cheap boxes and streaming sticks. Roku, whose entry-level devices retail for just $50, sold 34% of all streaming devices in the U.S. in 2014. Apple TV’s market share was just 13%, according to data from Parks Associates, which also has sales of Google’s Chromecast streaming stick and Amazon’s Fire TV devices surpassing those of Apple’s hockey puck.

Consumers are voting with their wallets, argued Parks Associates research director Barbara Kraus: “If I just want to stream, I can do that with a $35 stick.”

From the article "Apple TV Upgrade: Upside Limited Without Content" by Janko Roettgers.

Previously In The News

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive