Providing Market Intelligence for 40 Years

In The News

Apple TV struggling to keep up with Amazon Fire TV sales

Some new research indicates that Apple TV has fallen from grace, at least when it comes to streaming media boxes over in the States.

Apple, Amazon, Google and Roku dominate almost the entire market over in the US, according to the latest figures from Parks Associates – spotted by Digital Spy – with the big four holding an 86 per cent stranglehold when it comes to streaming media hardware.

However, Apple has fallen into fourth place in terms of unit shifted, behind Amazon which is now in third position. Roku is the market leader carving out 34 per cent of all streaming media devices sold in America, followed by Google which is considerably behind in second place on 23 per cent.

Barbara Kraus, Director of Research at Parks Associates, commented: “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.

From the article "Apple TV struggling to keep up with Amazon Fire TV sales" by Darren Allan.

Previously In The News

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive