Providing market intelligence for more than 35 years

In The News

Apple TV Shows Faith

Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with Siri remote. Of the four largest manufacturers (Apple, Roku, Amazon, and Google), Apple saw the greatest unit sales increase year over year, and its share of sales in 2015 was 50 percent higher than in 2014."

Parks Associates predicts 86 million streaming media players sold globally in 2019. Not incidentally, in November 2015 Christian Cinema launched an app on the popular Roku line, currently the number one streaming video player by market share.

From the article "Apple TV Shows Faith" by www.indianapolisrecorder.com

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...