Providing market intelligence for more than 35 years

In The News

Apple TV+ serves MLS Sunday matches, expands Season Pass distribution partnerships

Bringing another marquee sports night could be good for Apple TV+, which by some estimates lags well behind other major SVODs in terms of U.S. uptake.

And in a recent column on StreamTV Insider, Parks Associates’ Jennifer Kent pegged sports as a key differentiator to watch for in 2025, as platforms evolve the viewing experience and offer more interactive capabilities.

“Platforms will continue to battle it out over sports rights as well as other sports-centric exclusive and shoulder content with the goal of ultimately attracting and retaining these highly desirable viewers,” wrote Kent. “Ultimately, sports fans will be better served with a more organized and immersive fan-centric experience.”

From the article, "Apple TV+ serves MLS Sunday matches, expands Season Pass distribution partnerships" by Bevin Fletcher

Previously In The News

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive