Parks Associates believes Apple trails behind because both Amazon and Roku offer multiple form factors with both standard boxes and smaller sticks available. Amazon, Roku, and Google also offer more affordably priced streaming media players than Apple, with its latest box starting at $149. Apple does, however, continue to sell its third-generation Apple TV for $69, more competitively priced with competing set-top boxes.
From the article "Apple TV Sees Major Sales Growth In 2015 But Still Ranks As Fourth Most Popular Streaming Media Player" by www.macrumors.com
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...
