In The News

Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market

May 16, 2016

New data from Parks Associates published on Tuesday has estimated HDTV streaming video players sold from the first quarter of 2015 to the first quarter of 2016. The firm's findings show Roku in the lead with 30 percent of total sales over the one-year period.

From the article "Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market" by Neil Hughes.

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A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

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Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...

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Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market

Previously In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

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