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Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market

New data from Parks Associates published on Tuesday has estimated HDTV streaming video players sold from the first quarter of 2015 to the first quarter of 2016. The firm's findings show Roku in the lead with 30 percent of total sales over the one-year period.

From the article "Apple TV Sales Surge With Hardware Refresh, But Still Rank 4th In US Streaming Device Market" by Neil Hughes.

Previously In The News

TVOS wars heated up in 2023

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Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

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