Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly tripling from 20 million last year.
From the article "Apple TV's YouTube app gets a rare overhaul" by Joan E. Solsman.
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...
"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
