Providing market intelligence for more than 35 years

In The News

Apple TV isn't nearly as popular as some of its competitors

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it’s not the device used by most in the US for streaming video. According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming. But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. This doesn’t mean the Apple TV is a flop. The device received its first major update in five years just a week ago, and it wasn’t included in this study. Meanwhile, companies like Roku and Amazon have been regularly updating their devices about every year or so, which has given them the advantage. The new Apple TV is also the first model to include Apple’s App Store, which has standard streaming services like Netflix, shopping apps like QVC, and casual games like “Crossy Road.”

From the article "Apple TV isn't nearly as popular as some of its competitors" by Techi.com.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...