Register

I agree with the Privacy Policy

In The News

Apple TV Falls Behind In Streaming Device Market

August 20, 2015

Investor's Business Daily

With no new streaming video player in two and a half years, Apple (NASDAQ:AAPL) is losing ground in the market. Apple's set-top box, Apple TV, slipped to fourth place in U.S. sales of streaming media devices last year, research firm Parks Associates reported Thursday.

Roku continues to lead in streaming media device sales, accounting for 34% of units sold in 2014. Google (NASDAQ:GOOGL) was second with 23%. Amazon.com (NASDAQ:AMZN) overtook Apple for third place. Amazon grabbed 16% of the market, compared with 13% for Apple.

Together the top four brands accounted for 86% of all streaming media devices sold to U.S. broadband households in 2014, Parks said.

"The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content," Parks analyst Barbara Kraus said in a statement. "Devices with additional functionality such as the Intel (NASDAQ:INTC) Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."

From the article "Apple TV Falls Behind In Streaming Device Market" by Patrick Seitz.

Previously In The News

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

‹
1
2
...
443
444
445
446
447
448
449
...
732
733
›