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Apple TV could be star of Wednesday's show

The bigger problem facing the new Apple TV could be its price, analysts said. Reports suggest that Apple will price the device at $150. That's not only $50 more than what the company charged for its previous Apple TV, until it discounted it earlier this year, but it's $100 more than what the streaming sticks are selling for.

At that price, Apple could have a hard time finding buyers other than its most loyal fans, said Barbara Kraus, an analyst who covers the connected device market for Parks Associates.

From the article "Apple TV could be star of Wednesday's show" by Troy Wolverton.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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