In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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About Parks Associates

Apple TV aims to capture 'cord cutters'

Previously In The News

Research: 45% of US internet homes watch FAST services

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

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