Providing Market Intelligence for 40 Years

In The News

Apple TV 4K: Save your money

But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by Apple’s promise to upgrade all your iTunes-purchased HD movies to 4K. These theater-quality flicks will also be sold at HD prices going forward. So that’s something.

“The most significant part of this announcement is the range of 4K content Apple has lined up for the launch,” said Jennifer Kent, the director of research quality and product development for Parks Associates.

“Ultimately, Apple TV 4K may attract high-end users to the space or from competitors. But, the bulk of the market simply wants access to (over-the-top) video at the best price, and Apple doesn’t win share on price.”

From the article "Apple TV 4K: Save your money" by Jennifer Van Grove.

Previously In The News

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

The Caregiving Boom: Where the Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

WD Debuts My Passport Studio Portable Drives For Mac Computers

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive