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Apple TV+ Joins an Industry that has Been Stagnant for Three Years

Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services has consistently come in under $8 monthly since 2016.

“The stability in average household spend belies the activity going on under the surface,” said Brett Sappington Senior Director of Research, Parks Associates. “2019 may be poised to break that trend. Netflix, Hulu, and Amazon continue to pack on new subscribers. At the same time, services like ESPN+ are also experiencing phenomenal growth, and new offerings from Disney and WarnerMedia are set for release later this summer. One of three things will happen—more households will become OTT streaming households, rival services will begin to pull subscribers away from Netflix, or that spending number will go up.”

From the article "Apple TV+ Joins an Industry that has Been Stagnant for Three Years" by Jessica Guyon.

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

More recently with Siri from Apple, Cortana from Microsoft (NASDAQ:MSFT), Google Assistant from Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) and Alexa from Amazon (NASDAQ:AMZN) we've seen voice recognition t...

The Internet Isn't Yet Ready for the Video Explosion

As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

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