In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

March 18, 2016

Many consumers demanded bigger screens, and the move paid off for Apple. The larger iPhone was Apple’s best seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.

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The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

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About Parks Associates

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

Study: Spanish-Speaking Subs More Likely To Pay For TV

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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