In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

March 20, 2016

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.

Previously In The News

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

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About Parks Associates

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Previously In The News

Report: Connected Home Consumers Want Data Security Support

It looks a lot like Amazon wants to hide Alexa inside your web router

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Where’s the antenna support on streaming-TV boxes?

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