Providing market intelligence for more than 35 years

In The News

Apple Revenue Declines For The First Time In 13 Years

But as the smartphone market matures, Apple has been looking into other areas of growth, including wearables, augmented or virtual reality, and a rumored electric car. On Tuesday, Cook did not directly address any of those projects.

“The future of Apple is very bright,” Cook said in a call with investors. “Our product pipeline has amazing innovations in store.”

Last year, it released the Apple Watch, its first major product since the iPad. The watch was Apple’s first move into wearables, and already, it has captured 13.4 percent of the wearable tech market, according to research firm Parks Associates.

From the article "Apple Revenue Declines For The First Time In 13 Years" by Wendy Lee.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...