Providing market intelligence for more than 35 years

In The News

Apple Retains Position As Top Smartphone Maker In America In 2015: Report

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statement.

Apple's arch rival Samsung has nabbed the second position with 31 percent market share, while another South Korean phone maker LG came third with 10 percent, followed by Motorola, HTC and others.

Parks Associates, citing "360 View: Mobility & the App Economy" report, stated that one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 percent of Samsung phone owners.

From the article "Apple Retains Position As Top Smartphone Maker In America In 2015: Report" by Rohit KVN.

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....