Providing Market Intelligence for 40 Years

In The News

Apple Retains Position As Top Smartphone Maker In America In 2015: Report

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statement.

Apple's arch rival Samsung has nabbed the second position with 31 percent market share, while another South Korean phone maker LG came third with 10 percent, followed by Motorola, HTC and others.

Parks Associates, citing "360 View: Mobility & the App Economy" report, stated that one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 percent of Samsung phone owners.

From the article "Apple Retains Position As Top Smartphone Maker In America In 2015: Report" by Rohit KVN.

Previously In The News

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...