Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation is key. The amount of time someone spends trying to find something to watch is correlated to churn rates, according to Eric Sorensen, Parks Associates streaming video editor.
From the article, "Apple Reportedly Plans To Revamp Its Apple TV+ App" by Shelby Brown
As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...
At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and...
A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...
Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...
