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In The News

Apple Reportedly Plans To Revamp Its Apple TV+ App

October 30, 2023

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation is key. The amount of time someone spends trying to find something to watch is correlated to churn rates, according to Eric Sorensen, Parks Associates streaming video editor.

From the article, "Apple Reportedly Plans To Revamp Its Apple TV+ App" by Shelby Brown

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

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About Parks Associates

Apple Reportedly Plans To Revamp Its Apple TV+ App

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Third Of US Broadband Households Have Multiple OTT Packs

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

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