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Apple reportedly plans 4K upgrade for its set-top TV box

The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.

The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.

From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.

Previously In The News

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More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Disney's 3 streaming services jumped into the US top 5, researcher says

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HBO Max: Everything to know about HBO's streaming app

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