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In The News

Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015

Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research firm claims, about 40 percent of intelligent handhelds in use stateside in 2015 were iPhones, while Samsung seized a notably smaller but decent nonetheless 31 percent piece of the pie.

From the article "Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015" by Adrian Diaconescu.

Previously In The News

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The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Amazon rumors show ad-supported video picking up steam

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How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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