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In The News

Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015

Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research firm claims, about 40 percent of intelligent handhelds in use stateside in 2015 were iPhones, while Samsung seized a notably smaller but decent nonetheless 31 percent piece of the pie.

From the article "Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015" by Adrian Diaconescu.

Previously In The News

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Fitness Trackers Leave the Wrist Behind

"In 2017 we'll see new form factors emerge to track fitness activities beyond the wrist," says Harry Wang, senior director of research for Parks Associates, a market resesarch and consulting firm. In-...

Report: More than 6M U.S. consumers will use PERS devices by 2021

According to a new report from Parks Associates, more than six million people are expected to use a Personal Emergency Response System (PERS) device by 2021, nearly double the 3.36 million who are est...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

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