In The News

Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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Light Reading preps online event on streaming video

The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

In a crowded market, smaller streaming services must stand out — or perish

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

Google developing next-gen Chromecast streamer

Light Reading preps online event on streaming video

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