In The News

Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

Previously In The News

For Apple TV, The Price Is The Problem

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Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

For Apple TV, The Price Is The Problem

Subscriptions account for nearly 86% of consumer video spending

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Apple releases new streaming TV devices with lower prices

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