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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Parks: Fitness still the leading use case for smartwatches

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Roku is the top streaming device in the U.S and still growing, report finds

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