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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

Where’s the antenna support on streaming-TV boxes?

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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