In The News

Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Smart home devices are 'valuable' to 75% of those who use them

Video advertising’s bright future and what you should be doing now

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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