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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

What To Watch For At The Newfronts: Day Three

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

More than 50% US broadband households subscribe to both pay-TV, OTT video service

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

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