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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

More Americans Are Getting Familiar With Virtual Reality Technology

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Research: over 50% of U.S. broadband households stream content on TV screens

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