Providing Market Intelligence for 40 Years

In The News

Apple Plans Global Launch For Its TV Subscription Service: Report

The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries.

Apple also has a smaller share of the streaming device market, with Apple TV claiming a 28% share in the U.S., behind Roku with 37%, according to Parks Associates. The Amazon Fire TV now claims 25% of the market. 

From the article "Apple Plans Global Launch For Its TV Subscription Service: Report" by  Dawn C. Chmielewski.

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...