Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fire TV grew from 16% to 24% in the same period.
From the article "Apple plans 4K Apple TV to regain market share" by Brandy Betz.
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...