Providing Market Intelligence for 40 Years

In The News

Apple phone, tablet and TV fail to impress investors

Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to research firm Parks Associates.

Roku accounts for more than a third of all streaming devices sold in the United States in 2014, followed by Google Inc's Chromecast and Amazon.com Inc's Fire TV, Parks said. The Apple TV box came in fourth.

Landis said that while he liked the updated TV product “the numbers are so small that they won’t move the needle because the iPhone is such a big business now.”

From the article "Apple phone, tablet and TV fail to impress investors" by Julia Love.

Previously In The News

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...

Tubi leads top ten US FAST services list

Parks Associates released its first Top Ten US FAST Services list, with research showing Tubi, The Roku Channel, and Pluto TV in the top three positions, as the free ad-supported streaming televis...

Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services

Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13. Research compiled by the...

Consumer trust in data privacy is beginning to wane

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption. The new report shows th...