Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.
From the article "Apple Pay Adoption Low, Says Report" by Rian Boden.
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...