Providing market intelligence for more than 35 years

In The News

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. 

 

The research group says that’s up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services, according to Parks Associates.

Apple now has almost 69% of the smart tag market, compared to around 45% in 2022. Park Associates’ report is based on a consumer research survey of 8,000 US International households.

 

From the article, "Apple now has 69% of the smart tag market among US Internet households" by David Sellers

Previously In The News

Netflix, Prime Video have most-loyal subscribers, study reveals

Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...

U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...