Providing market intelligence for more than 35 years

In The News

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates

The research group says that’s up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services, according to Parks Associates.

Apple now has almost 69% of the smart tag market, compared to around 45% in 2022. Park Associates’ report is based on a consumer research survey of 8,000 US International households.

 

From the article, "Apple now has 69% of the smart tag market among US Internet households" by David Sellers

Previously In The News

Four highlights from Roku’s (ROKU) Q4 earnings report

In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to fi...

AnyClip Extends Reach of Licensed Content through Partnership with LKQD®

Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...

Online Owls Launches as New Service to Quickly Connect People with Affordable, Trusted On-Demand Tech Support

Initially launching in the Washington, D.C. metropolitan area, Online Owls plans to expand its service nationwide in 2016. In the greater D.C. metro area, an estimated 1.4 to 2 million people use broa...