Register

I agree with the Privacy Policy

In The News

Apple now has 69% of the smart tag market among US Internet households

March 10, 2025

home automation

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.

The research group says that’s up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services, according to Parks Associates.

Apple now has almost 69% of the smart tag market, compared to around 45% in 2022. Park Associates’ report is based on a consumer research survey of 8,000 US International households.

From the article, "Apple now has 69% of the smart tag market among US Internet households" by David Sellers

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

‹
1
2
...
459
460
461
462
463
464
465
...
742
743
›