In The News

Apple Needs Netflix and HBO More Than They Need It

February 15, 2019

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in one app, it ought to attract a lot of viewers to its platform. That opens the door for Apple to sell them additional subscriptions to less well-known services based on what they watch in more popular channels like HBO or Netflix.

From the article "Apple Needs Netflix and HBO More Than They Need It" by Adam Levy.

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About Parks Associates

Apple Needs Netflix and HBO More Than They Need It

Previously In The News

SVOD MARKET: Survival of the Fittest

Home, Where the Smart Is

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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