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Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in one app, it ought to attract a lot of viewers to its platform. That opens the door for Apple to sell them additional subscriptions to less well-known services based on what they watch in more popular channels like HBO or Netflix.

From the article "Apple Needs Netflix and HBO More Than They Need It" by Adam Levy.

Previously In The News

130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates

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Canada: Broadband households and interests on smart home services

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A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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