A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being the two most popular options. Apple is looking to tap into this lucrative market and obviously has strong established infrastructure here with built-in Music subscribers but also offerings like Apple TV.
From the article "Apple Music Announces First Original TV Series" by David Kirkpatrick.
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
