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Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku, Chromecast and Amazon’s Fire TV in terms of market share.

Here again, Apple came into a market where the early competition (Roku) was not only fairly well-designed but had an avid fan base as well. And the product Apple introduced just wasn’t all that. In this case, it was well-designed and functional, but no more so than its competitors and it had far fewer channel options than Roku. 

From the article "Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV" by Alan Wolk.

Previously In The News

Deeper Dive—Hopefully, Quibi knows what it’s doing

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Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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Deeper Dive—Who would buy DirecTV?

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Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

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