In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates.
Roku and Google's Chromecast were the market leaders in 2014, respectively accounting for 37% and 19% of streaming device usage in the United States. Apple TV ranked third with 17%, while Amazon came in fourth with 14%. But in terms of overall U.S. shipments, Apple slipped to fourth place, mainly because it didn't launch a new streaming device last year.
Prior to Google's launch of the Chromecast in July 2013, Parks Associates stated that Roku accounted for nearly half of all U.S. streaming shipments while Apple contributed over a fourth. This means that Chromecast's big gains reduced Roku and Apple's market shares. The Chromecast had two main selling points: its low price tag of $35 and its convenient dongle form factor. The success of the Chromecast forced both Roku and Amazon to launch comparably priced streaming sticks.
From the article "Apple Inc. Could Have Trouble Selling a $200 Apple TV" by Leo Sun.
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
