Providing Market Intelligence for 40 Years

In The News

Apple Inc. (AAPL) Has A Revolutionary Technology in Hand

Opening HomeKit to the large community of app developers has its advantages and disadvantages. One fear is that others can take HomeKit and do something that Apple can’t control. However, the openness can pave the way to better apps as it gives quality software developers the opportunity to create apps for home gadgets.

Although, Internet-linked home appliances are not widely adopted, it may see take off this year. According to research from Parks Associates, only 16% of broadband households in the US have smart home devices. This number may rise to 40% this year.

From the article "Apple Inc. (AAPL) Has A Revolutionary Technology in Hand" by Ruchi Gupta.

Previously In The News

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...