Providing Market Intelligence for 40 Years

In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device.

Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates.

“At least currently, they’re kind of getting a little lost in the shuffle,” he said.

From the article "Apple earnings could offer clues on streaming performance" by Meghan McCarty Carino.
 

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...