Providing market intelligence for more than 35 years

In The News

Apple Debuts 4K HDR Apple TV

Research from Parks Associates found Roku was strengthening its lead in the streaming media player space, cornering 37 percent of the market, while Apple trailed behind Amazon’s Fire TV, and Google’s Chromecast, with only a 15 percent share. Apple TV’s price point is still well above that of competitors, which gives it a disadvantage. Though one promising development on the content front is more 4K movies becoming available in the iTunes store.

From the article "Apple Debuts 4K HDR Apple TV" by Bevin Fletcher.

Previously In The News

Being Smarter About Smart Home Alarms

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associa...

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...