Providing market intelligence for more than 35 years

In The News

Apple confirms 9 September press event to launch iPhone 6S

So we can expect to hear plenty about Apple’s digital assistant, and indeed this is thought to be a reference to the fact that Siri will come integrated with the new Apple TV box, possibly with a microphone in the remote control allowing for voice searches and commands.

The Apple TV hasn’t been doing so well lately, and according to the latest figures from Parks Associates, it has slipped into fourth position in terms of streaming media box sales over in the US, behind Roku, Google and Amazon’s Fire TV. So this refresh seems a timely one…

From the article "Apple confirms 9 September press event to launch iPhone 6S" by Darren Allan.

Previously In The News

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. "People underappreciate how important pric...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...