Providing Market Intelligence for 40 Years

In The News

Apple, Google, Roku in close race for streaming device lead

Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households own a streaming media player, up from 27% at the beginning of the year.
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services" Parks analyst Barbara Kraus said in a statement.

From the article "Apple, Google, Roku in close race for streaming device lead" by Patrick Seitz.

Previously In The News

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

Amazon Music Unlimited Joins The Battle Of The Streaming Funnels

The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US bro...

New study finds 75% increase in zero net energy homes

A new study conducted by Parks Associates indicates a 75% increase in the construction of zero net energy homes between 2016 and 2017. The growth is a result of an increase in consumer demand for s...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...