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In The News

Apple’s Swift Playgrounds expands to drones, robots

“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas research and consulting firm.

Already, Apple has a strong following among younger consumers. Last year, 39 percent of 18- to 24-year-olds in the U.S. purchased an Apple product, compared with the 23 percent who bought a Samsung device, according to Parks Associates. Samsung is the leading maker of devices that run Google’s Android operating system, the chief rival to Apple’s iOS software.

But iPad sales have declined. In Apple’s fiscal second quarter, the number of iPads sold dropped 13 percent to 8.9 million compared with a year earlier.

From the article "Apple’s Swift Playgrounds expands to drones, robots" by Wendy Lee.

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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